For the press

Writing about us? Here is everything you need.

About the project

The World Wisdom is a student-led initiative from Oxford International School in Samarkand, Uzbekistan. We record short videos in which elders give one piece of life advice in their mother tongue, and add subtitles checked by native speakers. Grandchildren and volunteers film them on ordinary phones, always with the elder’s consent. The project began in Uzbekistan and Central Asia and accepts recordings in any language: each new recording lights up its country on the site’s globe.

Team

  • Munisa Khazratkulova

    Founder and project leader

    Oxford International School, Samarkand, Uzbekistan

    Munisa leads The World Wisdom and guides the team. She reaches out to elders, earns their trust and brings their stories to the project.

    Languages: Uzbek, Russian, English, German, Korean, Chinese, Tajik

    Favourite advice from our elders

    Don’t believe everyone, because even your closest friend may betray you.

  • Madina Shokirova

    Co-founder and creative director (video stories and design)

    Oxford International School, Samarkand, Uzbekistan

    Madina shapes how every story looks and feels. She directs the video storytelling and designs the visual identity of the project, so each elder’s voice is presented with care.

    Languages: Uzbek, Russian, English, Tajik

Logos

SVG for print and websites, PNG for social media. Please keep the mark’s colours and proportions.